OUR MISSION
At Columbia Sportswear Company, we're more than just a leader in the global active lifestyle apparel, footwear, accessories and equipment industry. We connect active people with their passions.
OUR CORE VALUES
- Enjoy an Active Life
- Compete to Win
- Relentless Improvement
- Culture of Honesty, Respect & Trust
- Doing the Right Thing for Consumers, Customers, Employees, the Company & our Communities
OUR STRATEGIC PRIORITIES
We are committed to driving long-term sustainable profitable growth. Our business momentum and fortress balance sheet enable us to invest in our strategic priorities to:
- Accelerate profitable growth;
- Create iconic products that are differentiated, functional and innovative;
- Drive brand engagement through increased, focused demand creation investments;
- Enhance consumer experiences by investing in capabilities to delight and retain consumers;
- Amplify marketplace excellence with a digitally-led, omni-channel global distribution; and
- Empower talent that is driven by our core values through a diverse and inclusive workforce.