WE CONNECT ACTIVE PEOPLE WITH THEIR PASSIONS

OUR MISSION

At Columbia Sportswear Company, we're more than just a leader in the global active lifestyle apparel, footwear, accessories and equipment industry. We connect active people with their passions.

OUR CORE VALUES

  • Enjoy an Active Life
  • Compete to Win
  • Relentless Improvement
  • Culture of Honesty, Respect & Trust
  • Doing the Right Thing for Consumers, Customers, Employees, the Company & our Communities

OUR STRATEGIC PRIORITIES

We are committed to driving long-term sustainable profitable growth. Our business momentum and fortress balance sheet enable us to invest in our strategic priorities to:

  • Accelerate profitable growth;
  • Create iconic products that are differentiated, functional and innovative;
  • Drive brand engagement through increased, focused demand creation investments;
  • Enhance consumer experiences by investing in capabilities to delight and retain consumers;
  • Amplify marketplace excellence with a digitally-led, omni-channel global distribution; and
  • Empower talent that is driven by our core values through a diverse and inclusive workforce.